If you know anything about SEO, you already know that it stands for Search Engine Optimization and that it refers to a set of practices that make websites rank for their most relevant keywords. But if you are like most people, you are probably wondering why you should do it and how it can be the best way to expand your business. After all, there are many other marketing channels out there, including Facebook marketing and Twitter marketing
Those of us who have been doing it know that SEO offers benefits that social media marketing will never be able to offer. One of the major benefits is an authority. Authority is achieved when people believe you are the expert on the subject you are talking about. It does not mean anything, though, until you realize what it means for your profit or bottom line: If people see you as an authority, they trust you, and when they trust, they are more likely to buy the product or service you recommend.
As a matter of fact, because of this trust factor, it has been proven that website visitors coming in through Google searches convert at 25%, meaning that for every 100 website visitors that came in through the search engine, 25 of them will buy from you or do the action you want them to take, like entering their email addresses in your opt-in form. Compare this to advertising or through Facebook marketing. Although there are no exact figures, conversion rates of social media campaigns are less than that.
Even when you have a strong social media presence, people will still research you on Google because they want to verify your information. Simply put, if they cannot find you on Google, or if you are not mentioned by third-party websites that are ranking on Google, they will not trust you as much.
But trust factor aside, though, there is one other reason why you should do SEO if you plan on expanding your business. It is no secret that over 50% of all new websites are first discovered through the search engines, specifically, on Google, through billions and billions of different keywords across different industries.
You may think that you have a better chance of winning on Facebook, however, the truth of the matter is that, unless if you have strong viral content, it’s rather impossible to win the social media wars especially with fake news all around.
As you can see, there are many reasons why you should do SEO first in your quest to expanding your business. But how do you do SEO? It’s either you do it yourself or you have someone do it for you. For your own sake, though, if you are a true businessman, you should outsource the work and focus on your core strengths rather than learn SEO and climb a steep learning curve.
There are many search engine optimization agencies and freelancers out there that can help you.